Platte Valley Equipment LLC
Effective Date: 01/01/2014
The following Privacy and Data Policy (“Policy”) discloses the Privacy and data use practices of Platte Valley Equipment LLC (“us,” “we,” or “our”) for all data or information which we receive from you, either directly or through a third party, including, without limitation, in person or by phone at our retail locations or through websites, applications, equipment, devices, or the provision of products or services to you. We created this Policy to communicate our privacy and data policies to each of our customers (collectively a “Customer,” “you” or “your”) with respect to your information.
1. What and How Information is Collected
We collect and share both your Customer Data and Machine Data (collectively “Data”) as described in this Policy.
1.a. Customer Data
To purchase, access, receive, download, upload or use goods or services from us, you may be required to create an account with us, John Deere or another equipment supplier and/or provide various information, which may include personally identifying information (collectively, “Customer Data”). Personally identifying information is information that can be used to identify, locate or contact you. If you have a user account with us then you are responsible for maintaining the confidentiality of your user name and password and all uses of your account and password. You agree to immediately notify us of any unauthorized use of your account. If a Customer directly or indirectly communicates with us by e-mail, posts or uploads content or information to a website or application to which we are provided access or otherwise completes online forms, any information provided in such communication will also be collected by us as Customer Data (or Machine Data, as applicable). Data may be collected by us directly from you or your equipment or it may be delivered to us by third parties if you authorize such access be provided by the third party (such as through the JD Link™ Telematics system for John Deere Equipment). By providing Customer Data directly to us or granting us access to Customer Data from a third party, you grant us a royalty-free, non-exclusive, perpetual license to use such Customer Data in accordance with this Policy.
Customer Data may consist of the following types of information:
Personal Data
Personal Data includes your name, user name, mailing address, e-mail address, phone number, zip code, social security number and similar personal information. We use Personal Data to send Customers e-mail, written or other forms of communications regarding:
- Goods or services requested or purchased by Customers;
- Promotional or informational materials about our company, affiliates and/or third parties with whom we conduct business and the related goods and services provided by such businesses;
- Machine-specific information to participating Customers; and
- Updates, advertisements, offers and announcements relating to the goods and services of our company, affiliates and/or third parties with whom we conduct business.
You consent to receive communications from us electronically, but have the ability to opt-out of receiving future e-mails by contacting us at privacy@pvequip.com or changing your account preferences, if applicable.
Transaction and Demographic Data
We collect transaction information about your purchases, inquiries and customer accounts to fulfill orders or for our general business needs, including maintenance and warranty services. We also may collect general demographic or preference data regarding your interests, goals or needs to understand who you are and what products and services may interest you or meet your needs.
Financial Data
We may collect financial information from you to complete purchases of goods or services, such as credit card information or your billing address. If you purchase products for personal, family, or household use through financing that is provided by us or facilitated by us, then you have the right to request that we not share any of your personal information derived from that transaction with unaffiliated third parties.
1.b. Machine Data
Machine Data includes information that is generated by, collected by or stored on your equipment or any hardware or device interfacing with your equipment, and may be provided directly through such equipment, hardware or device or indirectly when reported to us through you or a third party (collectively, “Machine Data”). Machine Data includes, without limitation, technical information, equipment use history, and agronomic information.
2. Confidentiality, Security and Storage of Data
Except as otherwise provided in this Policy, we will keep all of your Data that personally identifies you (e.g., your name and address) as private and will not share it with third parties, unless such disclosure is necessary to comply with a law, protect our rights or property, or enforce this Policy.
3. Sharing and Use of Information
We share your Data with our affiliates, suppliers, vendors, and/or their agents and employees as we deem necessary for the provision of goods and services to you.
4. Collection of Your Information by Third-Party Websites
Our website may contain links to other websites. We are not responsible for the privacy practices or the content of such websites.
5. Updates and Changes to Policy
We reserve the right, at any time and without notice, to add to, change, update, or modify this Policy by posting such changes on our website. Any such change will be effective immediately upon posting.
6. Eligibility; Compliance with Children Privacy Issues
We do not knowingly collect or maintain personally identifiable information from children under the age of 13. If you know of someone using our website that is under the age of 13, please notify us immediately.
7. How to Contact Us
If you have any questions or concerns about this Policy, or need to request corrections or deletions to the information you have provided to us, please contact privacy@pvequip.com or 402-721-9111.
For information on the John Deere Privacy and Data Policy, visit www.johndeere.com/trust.